Greenville, SC (August 23, 2023) – Southern Tide, the leader in premium coastal lifestyle and apparel, is pleased to announce its Greenville headquarters will be moving to downtown Greenville’s newly renovated Borden building. The move to the historic Greenville building marks a new chapter for the brand, as it embraces a space deeply steeped in local history and impact on the community.
Situated within the heart of the Greenville community, the Borden Building provides not only a strategic location but also a connection to the brand’s origins. Southern Tide’s decision to call the Borden Building its new home reflects its commitment to preserving local heritage. As the brand settles into this historic space, it is poised to further strengthen its ties with the community and better equip the brand in delivering high-quality products and a beloved lifestyle to both loyal patrons and newcomers alike.